Our ‘You Are On Native Land’ dad cap with an embroidered signature hummingbird design is from Urban Native Era (UNE), an Indigenous-owned brand that specializes in clothing design and content to increase the visibility of Indigenous peoples. This is the TOP SELLING ITEM for UNE! The statement ignites conversation, shows solidarity, and gives your outfit a purpose.
FAQ: Is it ok for non-Indigenous people to wear 'You Are On Native Land' products.
A: YES. It is a sign of solidarity to wear it and it makes space for Indigenous people in everyday life.
‘You Are On Native Land’ was created in 2018 to remind people that we are all on Indigenous Land. The idea came while Urban Native Era operated in Yelamu Ohlone Territory (San Francisco, CA). The busy streets of San Francisco were filled with the tech community and people who were not aware of the original people who continue to live in and around the Bay Area.
One size fits all
Indigenously designed in California
Embroidery by local Black-owned & operated business