We’re excited to partner with #TheNew, an influencer-driven content campaign to empower young Asian-American and Pacific Islander voters.
The sweatshirt design is inspired by a photograph taken by Dorothea Lange on March 30, 1942, which shows the Wanto Co. store located at 401 - 403 Eighth and Franklin Streets in Oakland, California. The business was owned by the Matsuda family. On December 8, 1941, the day after Pearl Harbor, Tatsuro Matsuda commissioned and installed the "I am an American" sign. The store was closed following orders to persons of Japanese descent to evacuate from certain West Coast areas. Matsuda, a University of California graduate, was housed with hundreds of evacuees in War Relocation Authority centers for the duration of the war. Lange took the photograph while working for the War Relocation Authority, and it is now a part of The Dorothea Lange Collection at the Oakland Museum of California.